Briefings & reports 01
Weekly AI visibility brief The three numbers that moved most, why, and the two things to do next week.
Visibility overview · Visibility trend · Prompts Copy
Briefings & reports 02
Monthly visibility report Trends, wins, problems and next month’s focus, ready to file.
Visibility overview · Visibility trend · Competitors & share of voice Copy
Briefings & reports 03
Prompt wins and losses Which prompts went from not visible to visible this week, and the reverse.
Prompts · Prompt evidence Copy
Briefings & reports 04
Engine-by-engine comparison Which AI engine mentions you most and least, and where the gap comes from.
Visibility overview · Prompts Copy
Briefings & reports 05
Market health ranking Rank markets by country and language, with a one-line verdict each.
Markets · Visibility overview Copy
Briefings & reports 06
One-pager for leadership Five lines at most: status, change, risk, next step.
Visibility overview · Visibility trend Copy
Briefings & reports 07
Credit usage and next month’s budget Credits used per project and what next month will need at this pace.
Credit balance · Projects Copy
Competitors 08
Share of voice table You versus the top three competitors, per engine and per market.
Competitors & share of voice Copy
Competitors 09
Prompts competitors win Prompts where competitors appear and you do not, with the sources behind them.
Prompts · Prompt evidence · Citation sources Copy
Competitors 10
How AI portrays a competitor How AI answers describe [Competitor]: strengths, weaknesses, labels.
Competitors & share of voice · Prompt evidence · Sentiment Copy
Competitors 11
Prompts I lead The prompts you already win, and how to hold them.
Prompts · Competitors & share of voice Copy
Competitors 12
Emerging competitors Brands newly appearing in AI answers that you do not track yet.
Competitors & share of voice · Prompt evidence Copy
Competitors 13
Competitor comparison deck outline An 8-slide outline with the data for each slide.
Competitors & share of voice · Visibility trend · Citation sources Copy
Competitors 14
How AI talks about me vs competitors Positive and negative framing of you and your competitors.
Sentiment · Competitors & share of voice Copy
Citation sources 15
The 20 sites AI trusts most The most cited sites, and which of them do not mention you yet.
Citation sources Copy
Citation sources 16
Sources one article could move For [prompt group], the one or two sources most worth winning.
Citation sources · Gaps & opportunities Copy
Citation sources 17
Citations by site type Media, reviews, forums, institutions: where you are missing.
Citation sources Copy
Citation sources 18
Outreach list Sites worth contacting, with priority, reason and angle.
Gaps & opportunities · Citation sources Copy
Citation sources 19
Citation source changes Sites that entered or dropped out this month, and what it means for you.
Citation sources Copy
Citation sources 20
Wrong facts in AI answers Where AI gets your brand wrong, and where it comes from.
Prompts · Prompt evidence · Sentiment Copy
Content planning 21
Next month’s content calendar Eight articles, prioritised by gap.
Gaps & opportunities · Prompts · Articles Copy
Content planning 22
Content brief for one prompt A brief for “[Prompt]” you can hand to a writer.
Prompt evidence · Citation sources Copy
Content planning 23
Published article impact Did visibility for each article’s target prompts improve after publishing?
Articles · Prompts · Visibility trend Copy
Content planning 24
Review queue Articles awaiting review and what to check in each.
Articles · Article content Copy
Content planning 25
Prompts that need a comparison Prompts best won with a comparison article, and against whom.
Prompts · Competitors & share of voice Copy
Content planning 26
FAQ topics The questions buyers actually ask, drawn from AI answers.
Prompts · Prompt evidence Copy
Content planning 27
Coverage gaps by buying stage Awareness, consideration, decision: where you are missing.
Prompts · Visibility overview Copy
Agency & client reporting 28
Monthly client report A professional report you can send as is.
Visibility overview · Visibility trend · Competitors & share of voice Copy
Agency & client reporting 29
Client report deck outline A 10-slide outline with the data per slide.
Visibility overview · Visibility trend · Competitors & share of voice Copy
Agency & client reporting 30
New client audit · Stage 1 Current state: visibility, coverage, engine and market gaps.
Visibility overview · Prompts · Markets Copy
Agency & client reporting 31
New client audit · Stage 2 Competitive landscape and citation sources.
Competitors & share of voice · Citation sources · Gaps & opportunities Copy
Agency & client reporting 32
New client audit · Stage 3 A 90-day action plan, broken down by fortnight.
Gaps & opportunities · Prompts · Articles Copy
Agency & client reporting 33
Client portfolio overview Progress and risk for every client project in one table.
Projects · Visibility overview Copy
Agency & client reporting 34
Renewal talking points Make the case for the next phase with the last months’ data.
Visibility trend · Articles · Competitors & share of voice Copy
Agency & client reporting 35
First email after a trial scan An opening email to a prospect, led by their scan results.
Visibility overview · Competitors & share of voice Copy