Competitors — Share of Voice, Weighted Recommendation Share and Prompt Battlefield
The four numbered tabs of the Competitors page, how weighted recommendation share is calculated, how to configure competitors, how the batch fix produces a brief, and where retests live now.
Layout
Top row: scope (market, platform, period: all time, 7, 30, 90 days), configuration (Configure competitors, Export report) and the last scan time. The page refreshes itself after a scan completes. Four tabs, numbered 01 to 04. Translate all shows the prompts in the language you pick.
01 See the gap
Five metrics: your AI appearance rate with rank among competitors, leading prompts, trailing prompts, source gaps, and replacement alerts (prompts where an engine used to name you and now names a rival). Below is the share-of-voice table, one row per brand:
| Column | Meaning |
|---|---|
| Appearance rate | Share of answers that mention the brand |
| Rec. share | Share of answers that recommend the brand |
| Weighted rec. | Each recommendation is divided by the brands named in that answer: alone = 1, among 3 brands = 1/3; divided by answers |
| Average position, sentiment | Average list position and overall sentiment |
Weighted recommendation share keeps a recommendation shared with ten brands from counting the same as a sole recommendation. The Workspace "From mention to recommendation" card uses the same method; see From mention to recommendation. Below the table: a per-engine comparison and the appearance trend. Hover a rival row and click "Not a competitor" to exclude it.
02 Prompt battlefield
One row per prompt, tagged P0 / P1 / keep, with the competitors that appear and the root cause: missing comparison, missing guide, missing citable asset. Filter by missing, trailing or leading. Rows you already win offer "View evidence"; the rest "View fix". Tick several rows and click "View fix (n)" to fix them with one article: the dialog checks that they share a language and an intent (3 to 8 prompts is the sweet spot), lists the third-party articles engines currently cite, and produces a writing brief that can be sent to Answer Assets.
03 Competitor-only sources
Pages that cite a competitor and have never cited you, with a link to the full landscape on Citation Sources. Competitors' own sites are not listed here.
04 Prompt gaps
Questions where competitors are recommended and that you do not track yet. Needs configured competitors. "Start scan" generates candidates and verifies them on three engines (one to three minutes, charged in credits); results are grouped by language and intent, and each can be added to tracking.
Retests
Checking a change now happens under Prompt Tracking → Retests: create a re-test for one market, and Citadex picks target and control prompts and compares before and after. See Retests.
Configuring competitors
Configure competitors → type a name or domain and Add, or pick from the AI-detected suggestions → Save. This list overrides automatic detection everywhere on the page and is also used for weighted recommendation share, the brand-search checks and the competitor-ahead tasks in This week’s tasks.
Plan notes
Competitor analysis runs have a monthly cap per plan. Engines not in your plan are locked in the platform filter.
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