Brand Knowledge — Ground Generated Content in Real Facts
Three ways to add sources (paste, URL, file), the 8 MB limit and accepted formats, test retrieval, editing and re-indexing, competitor material, and how it differs from Content Rules.
What it is for
Brand Knowledge is the fact store the multi-agent pipeline retrieves from before writing: pricing, specifications, real numbers, product pages. Retrieved snippets are handed to the Researcher, Strategist, Writer and SEO Optimizer. The quick generator in Answer Assets does not use it.
Core facts that change often (pricing, number of engines) belong in Content Rules → Business info, which every run reads in full. Knowledge is for supporting pages and passages, retrieved by topic.
Adding sources
| Method | Notes |
|---|---|
| Paste text | Content required, about 50 characters minimum, optional title |
| Import URL | Page is fetched, boilerplate stripped, body indexed; can be re-indexed later |
| Upload file | PDF, Word (.docx), .md, .txt, .html, .csv; 8 MB maximum |
Tick "This is competitor content" for anything about a rival. Those snippets are shown to the Strategist for positioning only and are never quoted as your facts. The knowledge base holds only what you add yourself; generated articles are not added to it.
Test retrieval
Type a topic a customer would ask about and see which snippets the writer would receive. This is the same retrieval the pipeline uses. If a fact does not come back, put the product name and the keyword in the title or body of that source.
Managing sources
Each row shows the type, snippet count and date. Edit changes the title (and the body for pasted text); Re-index refetches a URL source; Remove deletes the source and its snippets. Adding a URL or title that closely matches an existing one asks whether to replace or keep both.
Frequently asked questions
The article still got a price wrong. Confirm with Test retrieval that the pricing snippet is returned for that topic, and put the current price in Business info as well.
Why is the page greyed out? The feature is enabled per workspace; the message "not yet enabled in your workspace" means support has to switch it on.
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